Newsletter - Sixth Edition: 'Sustainability' is about more than just marketing
News from STC:
Dear readers,
'Sustainability' is about more than just marketing; it's about protecting the planet, supporting people, and ensuring long-term responsibility. But with so many labels out there, how can we tell which ones really matter? Certifications provide a clear answer: they verify practices, prevent greenwashing and foster trust between brands and consumers.
Eight key certifications you should know:
GOTS (Global Organic Textile Standard): Ensures that textiles are made from organic fibres and that they meet strict environmental and social criteria throughout the supply chain.
Positive Luxury (Butterfly Mark): Recognises luxury brands that demonstrate strong environmental responsibility, ethical sourcing and transparency.
1% for the Planet: Businesses commit 1% of annual sales to environmental non-profits, supporting global impact.
Certified B Corporation (B Corp): Measures a company's overall social and environmental performance, including workers' rights and supply chains.
STANDARD 100 by OEKO-TEX®: Verifies that textiles and all components (e.g. zippers, buttons and threads) are free from harmful chemicals.
Leaping Bunny guarantees that no animal testing is conducted at any stage of product development.
Rainforest Alliance Certified focuses on sustainable farming and forestry practices while improving farmers’ livelihoods.
The Green Business Bureau (GBB) provides a practical framework for SMEs to iniatives.
Why these certifications matter:
Fight greenwashing: independent verification prevents misleading 'eco-friendly' claims.
Build consumer trust: certifications reassure buyers that brands are genuine.
Gain a market advantage – certified companies stand out and often attract loyal, sustainability-driven customers.
How to Choose the Right Certification:
When selecting or trusting a certification, consider the following:
Is it managed by an independent third-party organisation?
What criteria does it cover, such as chemicals, labour, resource use and animal welfare?
How often is it renewed and monitored?
Does it truly align with the brand’s values?
Sustainability is no longer optional ; it’s a responsibility. Certifications act as a compass, helping consumers to make informed choices and guiding companies towards genuine impact.
Reference:
Thooja (2024). 8 Sustainability Certifications You Need To Know.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or OeAD-GmbH. Neither the European Union nor the granting authority can be held responsible for them. 2024-1-AT01-KA220-VET-000247059
