From Vision to Law: How 2026 Is Reshaping the Textile Industry
Riina Õun Riina Õun

From Vision to Law: How 2026 Is Reshaping the Textile Industry

The textile industry is entering a defining moment. What was once a vision for sustainable and circular production is now becoming a concrete legal reality across the EU. As new regulations take effect throughout 2026, businesses must quickly adapt to stricter requirements around transparency, responsibility, and resource use. From bans on destroying unsold products to the introduction of digital product passports, these changes are reshaping how textiles are designed, produced, and managed. This article offers a clear overview of what’s changing — and how to stay compliant, sustainable, and competitive in this new era.

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Where Do Our Donated Clothes Really Go — And Why Is It a Problem?
Riina Õun Riina Õun

Where Do Our Donated Clothes Really Go — And Why Is It a Problem?

You donate your clothes thinking they’ll be reused — but many never are. Tracked garments travelled thousands of kilometres, often ending up unused, destroyed, or in places without proper waste systems. It reveals a deeper issue: fast fashion and overproduction can’t be solved by good intentions alone.

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What Drives Our Fashion Choices?
Riina Õun Riina Õun

What Drives Our Fashion Choices?

Understanding the Three Motivational Dimensions Behind Consumer Behaviour

Fashion consumption is not a simple act of buying clothing. It is a complex decision-making process shaped by psychological, functional, and ethical considerations. If we want to understand the future of sustainable textiles, we must first understand what truly drives consumers.

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From Reflection to Action: Your Sustainable Textile Habits for the New Year
Anna Lohmatova Anna Lohmatova

From Reflection to Action: Your Sustainable Textile Habits for the New Year

As the year comes to an end, December offers a natural pause - a moment to look at our habits, routines, and the small decisions that shape our daily lives.
While the STC project works on building tools for professional textile education, sustainability also begins at home, in the simple ways we choose, use and care for textiles.

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From Waste to Wear - Circular Fashion Gains Momentum
Kristi Laanemäe Kristi Laanemäe

From Waste to Wear - Circular Fashion Gains Momentum

As the global fashion industry faces increasing scrutiny over its environmental footprint, a new approach is taking shape, one that turns waste into opportunity and consumption into care. In this newsletter, we explore how circular fashion is redefining the textile value chain and why it represents one of the most promising pathways toward a sustainable future.

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'Sustainability' is about more than just marketing
Kristi Laanemäe Kristi Laanemäe

'Sustainability' is about more than just marketing

'Sustainability' is about more than just marketing; it's about protecting the planet, supporting people, and ensuring long-term responsibility. But with so many labels out there, how can we tell which ones really matter? Certifications provide a clear answer: they verify practices, prevent greenwashing and foster trust between brands and consumers.

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Education, Inspiration & Practice
Kristi Laanemäe Kristi Laanemäe

Education, Inspiration & Practice

The programme is aimed at anyone who wants to be part of the solution: fashion enthusiasts who want to integrate sustainability into their business, people who raise awareness in their communities, educators and trainers who teach the next generation about ethical textiles, as well as career changers who want to transition into a meaningful role, and conscious consumers who want to make better decisions and inspire others.

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How sustainable is the textile industry? The STC response - education for a sustainable future
Kristi Laanemäe Kristi Laanemäe

How sustainable is the textile industry? The STC response - education for a sustainable future

The Sustainable Textile Counsellor project tackles these sustainable textile challenges by offering a modular vocational training programme. The programme provides professionals ready to lead the industry’s green transition with both theoretical grounding and practical tools. By equipping future STCs with the right tools and mindset, we are helping to create a stronger, more environmentally friendly Europe — one garment at a time!

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New Extended Producer Responsibility Schemes - STC Upcoming Initiatives
Kristi Laanemäe Kristi Laanemäe

New Extended Producer Responsibility Schemes - STC Upcoming Initiatives

As we embark on this exciting journey to transform the textile industry through sustainable practices, we're pleased to share the latest developments and insights from our collaborative effort. This newsletter marks the beginning of our journey to revolutionize textile education and promote circular economy practices across Europe.

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